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  • Anonymous

    75% positive OMG really?? I thought it was the only one who loved this song!!! The song NO THE VIDEO…

  • Anonymous

    I think a misstep made by Korean entertainment companies trying to break into the US music market is that they overestimate the power of branding in the West. 

    I mean, how many times have you heard someone in America say, “Oh! You should listen to ______ because they’re a new group from Sony Entertainment!” The power/talent of a new music act attributed to a certain company/brand is greatly lessened in the US when compared to KPop. Just think of all the spazzing we KPop fans do and the hype created when YG/JYP/SM announces a new group…(I’m not saying the spazzing is bad. I’m just pointing it out.)

    The fact that SM tends to name drop (“such-and-such composed by Teddy Rily”, “x-and-y choreographed by so-and-so”) also shows that they somehow think that by associating themselves with someone we may or may not recognize, the association itself will translate into appreciation. 

    I think that to break into the US market, a KPop group will need 1) individuality or 2) insane amounts of talent. 

    Individuality, in my opinion, will translate into appeal. I use the word individuality in the sense that, right now, everything you can get in KPop you can probably get in a non-KPop pop group. Want sexy? Try Britney Spears or Pussycat Dolls. Want polished dancing? Chris Brown, Usher, and Justin Timberlake have some pretty sweet moves. Want uber catchy music? Katy Perry, Justin Beiber, T Pain, etc. Electronic pop? Black Eyed Peas got that covered. I think the only thing KPop can really offer that isn’t prevalent in the US music market is aegyo, but we all know that Western audiences are largely not into that sort of thing. Plus the heyday of boy/girl groups was in the 90′s (or so I am told…)

    Insane amounts of talent (in terms of dancing, singing, creativity) can result in recognition. I think another thing that might hinder KPop groups from crossing over is that fact that most of them are not viewed as artists. If you think about it, a lot of the big acts in Western music involve a lot of talent (real or perceived). Eminem, Lady Gaga, Adele, Taylor Swift (yeah she probably can’t sing but that’s beside the point), Ke$ha, Pink…they all write their own music and/or lyrics. This helps set them apart as musicians. The majority KPop groups are largely backed by companies, and that just shows that mostly everything is manufactured. I am aware that KPop artists sometimes write lyrics and even occasionally compose, but the perception largely remains that the company is responsible for all image/music/branding (with the exception of GD’s stuff and Epik High, and the minority of others that I don’t know about). 

    Of course, there are lots and lots and LOTS of other factors I have not mentioned. Like speaking English.

    The way I see it, breaking into the US music market is like an exothermic chemical reaction. You need a lot of activation energy to get people to look at you, but once you make a name for yourself success will (usually) come your way. 

    I just want to end by saying that I love KPop for what it is. I love the relative innocence, the cuteness, the coordinated outfits, the sharp dance moves… I like that I can listen to something catchy without reference to da club or hoes or rack city or how pimpin’ someone might be. If KPop is eventually able to make the crossover, I’ll be excited and all that jazz. But if KPop chooses to stay where it is, I’ll be just as happy.

  • #!/LimaCake LimaCake

    Ah, the Se7en thing still hurts to this day. The song wasn’t groundbreaking but I loved it. The vocals, the callback to Jay-Z’s “Girls”–it should have gone farther than it did. I absolutely agree when you say Timing is everything. And unfortunately Se7ven’ venture into the US had bad timing written all over it.

    I’m wondering how open America is to Asian acts. Are they just considered token one hit wonders? I don’t know if anyone remembers Jin, who was a Chinese-American who earned a spot in 106th and Park’s (BET) hall of fame for his freestyles. He was the first Chinese solo artist to get signed to a big label. But he sort of fizzed out after all of his fame. The point though is that people were willing and open to hearing his music. And the Far East Movement–the jury is still out on whether or not they’ll be accepted as a group with staying power.

  • Anonymous

    I think Kpop nowadays puts way to much emphasis in appearance rather that in talent , and that is a major turn of for a westerner! I mean yeah some  enjoy seeing  music videos and seeing chicks semi naked and all the fanfare, but that is only after really hearing the song. I mean how many of us have really seen a music video of an artist/group without hearing the song countless times on radio or tv? I’m willing to bet that almost no one! What happens in Kpop? Some kpop fans will like the song only after seeing their oppas/unies in the video! Not everyone alright, but heck the kpop fandom are mostly teenagers which will eat anything their oppas release and that in America just doesn’t work!

    They try too much to appeal to the public by going to TV(I’m looking at you SM) or appealing to the younger public (WG), but none of them really tried to make it through radios without leaning on their sex appeal! Lots of people will like a song only after listening to it more than 50 times a day!

    Of course you could also make it through a break out song, but only one it’s not enough if later on you dont’s back it up with decent tracks , i mean how many artists have make it with only one good song? Far east movement? After like a G6, they mostly dissapeared, Inna? (I guess nobody knows who she is now), even the guy with that portuguese song will disapear after his so called “hit” song!

    What I’m trying to say is that they need to stop being an Idol(which is rater impossible) and try beeing an artist in the real sense of the word not the “hey I wrote a crappy rap so I’m an artist”. America is full of everything already, why would they look at some group highly mechanical without any personality unless I see it in a variety show?

    For now I highly doubt any of them will make it…and NO, a colaboration Doesn’t mean Success even if it’s Snoop Dog (I used to love you man) or the selfproclamed rapper KAnye West!

  • doramachan Mara

    Ayyy Girl was a bad song and Kanye made it terrible.

    There isn’t representation of Asians in the American pop industry in general. Asian Americans are struggling to infiltrate the market so I find it hard to believe that any KPOP act can break through and leave its mark. The only Asian act that I can think of that has had any success is Far East Movement.

  • L. Josephine Bach

    I would have liked to see Wonder Girls tied into this, seeing as they toured with the Jonas Bros and actually did chart on the billboards…

  • destinyanglin

    There biggest problem, and I will keep saying this, is that they don’t focus on getting their music out there. RADIO! RADIO! RADIO!

    No one cares that you’ve worked with [insert name here].
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