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has been getting. Fans need to realize that what works for them doesn’t always work for everyone else. Singers h
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osearchntsearchiesjust from being popular in their own, western audiences often do not follow that route. People usually have to work their way up to success by booking small venue gigs, or getting radio and TV airplay. And usually only after years of struggle do people actually get to see the fruits of the labor. In Korea though quick popularity and buzz can be produced from flash mob performances, teaser videos, and knowing some other idol or person who’s famous. Also, producing exact replicas of previous artists are frowned upon. People want something new and exciting.
The West (for the most part) doesn’t want music that it’s already had. Many K-pop fans complain about the West not having an open-mind or being open to other countries music. In some ways that’s true, but K-pop companies should also try to understand why that is. K-pop is basically shelling out the same music the West has either had previously or has at the moment, but it’s expecting the West to eat it up. Why would western audiences want it when they’ve already had it or are served it in a language they can’t understand? K-pop doesn’t have the new or unique aspect to it, so why would western audiences want something they can get on their home turf in a language they can understand?
Since western audiences don’t necessarily understand K-pop, where will it market itself? Concept and sound changes might spell trouble for K-pop groups. For example, Big Bang loves to change the style of their music up often. They started off hip-hop and have gone through many genre changes in the process of their career. Who exactly will play their music? Will it be pop stations, hip-hop stations or rock stations.etc? Another example is EXO and their latest single “MAMA.” They go from pop, to opera, to screamo, so who will they market to?
With the exception of probably one group (maybe two?), the only way I see these K-pop groups making any major impact on the West anytime soon is by promoting as teeny-bopper magnets. Their music often fits what you would see on the Disney channel or Nickelodeon. But even going this direction brings up problems. With the returning wave of girl/boy bands springing in popularity again, there is increasing competition on the western home front. Naturally people will be more drawn to homegrown groups whom they feel they can relate to more.
K-pop companies will have to have a long, thought out discussion if they expect to make a splash in the West. If they cannot understand the mindset of the audience they are marketing to, they might as well crush any dream they have of breaking in.
( US Weekly,2DopeBoyz, killerHipHop)
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The ONLY need and MUST need one thing: a breakout song.
Ex: Party Rock Anthem, Like a G6, I Kissed a Girl, etc.
These are artists that made it with the public knowing very little about their personality, and are not engrossed in their fandom like Lady Gaga or Justin Beiber.
K-pop can’t become an icon or a name in the west, but they can make profit through music. That’s why I believe 2NE1 have a slim shot. No one right now possesses that quality, or has even come close to it.
isnt it teddy doing all the work
agree with most of your points except your last one. in terms of sales, bigbang has been more successful than 2ne1 promoting multiple songs. with 2ne1, it became pretty clear a few weeks in that one song was more popular than the other 2. more than a month after release, bigbang still has 2 songs in the melon top 10 with fantastic baby in the top 3 (on the real-time charts) and they’re still on the weekly charts. that’s after the huge hit blue was. the other songs have also done well. and last year, they had multiple songs chart while promoting only one. there are very few artists who do that consistently and rn iu and bigbang are the only ones who do. 2am used to but this comeback has not been as successful.
Plus, if at all kpop really does become world famous, as soon as people find out what really goes, that’s when the shit will hit the fan and kpop will basically be nuked into dust, imo.
Well like I said before on the previous article, 2NE1, Big Bang and a few others have some chance of success. The rest have/will fail. I think Asia, being an area still undergoing huge development, they are experiencing music an entertainment that in the West may have been interesting 5-10 years ago or something. So the feeling of “wow” had already long disappeared for us Westerners. Secondly, the Asian countries tend to develop strong links with one another for various reasons, so its easier for a group/singer to make it big as there are many opportunities available, however to make it in the West, where we generally go about this independently, there needs to be different rules and boundaries as this is a whole different ball game. Lastly, there;s the fact that some songs will always be a bit weird, Gee Baby anyone? We westerners are not so obsessed in the cutesy, cutesy stuff unless you’re aiming for the Disney audience, although that seemed to have worked somewhat successfully for Wonder Girls so I can hardly complain.
Asia is so big. It is true that the word ‘Asia’ here on seoulbeats ‘only’ refers to the Thailand, Vietnam, Indonesia, China, Korea…Japan area but that is still a massive amount of people and their economies grow rapidly. Does kpop really need the West when it comes to sales?
I agree with your first statement. I’m having trouble with the use of the phrase: “…popular in Asia…” It seems that the term “Asia” only refers to East Asia (EA) and some parts of Southeast Asia (SEA). So in a sense, being famous in “Asia” does not pertain being famous on the whole continent. That being said, K-pop is still striving for true Asian domination.
Take our country for example. Our country belongs to SEA and yet it doesn’t celebrate the glitz and glam of k-pop. As soon as it hit our country’s shores, K-pop was met with distaste by the majority. If this kind of reaction happens within the confines of the continent, how much more in the West, where the culture is far too different? I really don’t get it as to why K-entertainment companies try to conquer the West and leave the East unconquered. If they can’t pierce through the Japanese music industry, which is the second largest in the world, how much more the massive american music industry? I think entertainment companies should focus more on the growing potential markets in Asia before expanding to the West. That way, one could say that K-pop is indeed successful in Asia.
If, by chance, they are truly successful in Asia (meaning kpop have managed to be accepted by the Asians in general), I think it would give kpop a possibility of piercing through the American market. Of course, the cards must be well played.
Right now, I really do think that kpop isn’t up to bring something new to the West anytime soon.
I see kpop as an intermediair for bringing American culture into East Asia. Koreans adjust American stuff and they make it or try to make it more suitable for East-Asian audiences.
75% positive OMG really?? I thought it was the only one who loved this song!!! The song NO THE VIDEO…
now, I don’t know about the video… LOL
i liked the song, i even liked Kanye’s part. I think people were too judgemental of the song. I mean they were (and still are) trying to find their sound. To me it was a solid effort in trying to connect with their western fans.
I think a misstep made by Korean entertainment companies trying to break into the US music market is that they overestimate the power of branding in the West.
I mean, how many times have you heard someone in America say, “Oh! You should listen to ______ because they’re a new group from Sony Entertainment!” The power/talent of a new music act attributed to a certain company/brand is greatly lessened in the US when compared to KPop. Just think of all the spazzing we KPop fans do and the hype created when YG/JYP/SM announces a new group…(I’m not saying the spazzing is bad. I’m just pointing it out.)
The fact that SM tends to name drop (“such-and-such composed by Teddy Rily”, “x-and-y choreographed by so-and-so”) also shows that they somehow think that by associating themselves with someone we may or may not recognize, the association itself will translate into appreciation.
I think that to break into the US market, a KPop group will need 1) individuality or 2) insane amounts of talent.
Individuality, in my opinion, will translate into appeal. I use the word individuality in the sense that, right now, everything you can get in KPop you can probably get in a non-KPop pop group. Want sexy? Try Britney Spears or Pussycat Dolls. Want polished dancing? Chris Brown, Usher, and Justin Timberlake have some pretty sweet moves. Want uber catchy music? Katy Perry, Justin Beiber, T Pain, etc. Electronic pop? Black Eyed Peas got that covered. I think the only thing KPop can really offer that isn’t prevalent in the US music market is aegyo, but we all know that Western audiences are largely not into that sort of thing. Plus the heyday of boy/girl groups was in the 90′s (or so I am told…)
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