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  • straighttohelvetica

    My issue with the whole K-pop in the West debate is that no one–fans, k-pop companies, U.S. press–ever clearly states what their goals are for entering the Western market. Is it to be No. 1 on the Billboard charts? To sell a certain number of units? To create a cultural/trend movement a la the Latin Boom of the 90s? Seoulbeats is having this discussion, but I rarely hear anything from the actual Korean idols/companies, and I just don’t see how can anyone figure out how k-pop will fit in with the larger market if there’s no goal or plan of action.

    Honestly, I think k-pop should shoot for becoming a stronger niche market. It’s really unfair to expect Koreans born and raised in Korea, socialized as Korean, to compete with artists who have so many advantages including language fluency and understanding of cultural norms. (Before someone misunderstands, I’m not saying it’s impossible. I just don’t see any of the companies allowing the idols to stay in the West long enough to gain any of those things. Look at TVXQ and how long they had to work in Japan before they became popular. Think any of the big three have the patience to wait out the vastly different U.S. market?)

  • cheoreom

    To answer the question in the title… it doesn’t. Not really. What makes k-pop k-pop? If this question was asked five years ago, there would be a straight answer. But in the past few years, Western music trends have infiltrated k-pop. And for every good thing that came out of that, there was a downside.

    My opinion is that k-pop is losing its identity. The only thing that really separates k-pop from Western pop music is the language it’s sung in. When you think about how much k-pop has changed… from the days of SG Wannabe, Seeya, Jewelry, DB5K, BoA… to GDA 2011′s Digital Daesang winner, “The Boys”… It’s quite jarring.

    Think about the different genres of music: Country, techno, dance, hip hop, jazz, latin, classical, pop, blues, soul, R&B, dubstep (ugh -_- )… They all have a distinctive sound. Hell, even j-pop has its own distinctive sound. Don’t tell me you’ve ever heard a song like “Love So Sweet” by Arashi or “Heavy Rotation” by AKB48 outside the realm of j-pop.

    The best k-pop groups heading west can do is fit in as much as possible and make a name for themselves by achieving what hasn’t been achieved by any other Asian artist. It’s a race to see which k-pop act will receive a Grammy first. Pretty much. Y’all know who I’m rooting for. (투애니원)

  • FCJAMAALQBDBMZPUNSWEGE6RCU Ayah Sukkar

    “Their music often fits what you would see on the Disney channel or Nickelodeon.”
    finally someone agrees. I’m sorry, i don’t wanna hear gee or tell me or any of those bubblegum pop on the radio…

  • _QP3IZLU33W22GNCYZFUVUXW6B4 Remy Vandom

    Kpop making it the the U.S. seems like a 50/50 chance.
    The marketing strategies that they use back home do not work here.
    It doesn’t matter which American artist you worked with i.e. Kanye West, lil’ Kim.
    No offense, If an Asian-American artist can’t make it here, what makes them think one from overeseas with almost semi-fluent English can?

     I love Kpop, but I don’t think it’s a good idea to try to promote in the U.S. reasons why:

     1. “Concept and sound changes might spell trouble for K-pop groups” Selling out.

     2. They promote here and lose popularity back home i.e. WG

     3.” K-pop is basically shelling out the same music the West has either had previously or has at the moment, but it’s expecting the West to eat it up. Why would western audiences want it when they’ve already had it or are served it in a language they can’t understand? K-pop doesn’t have the new or unique aspect to it”
     
     4. Certain companies don’t know how to go about  promoting their groups in the U.S.>>JYP

  • _QP3IZLU33W22GNCYZFUVUXW6B4 Remy Vandom

    Kpop making it the the U.S. seems like a 50/50 chance.
    The marketing strategies that they use back home do not work here.
    It doesn’t matter which American artist you worked with i.e. Kanye West, lil’ Kim.
    No offense, If an Asian-American artist can’t make it here, what makes them think one from overeseas with almost semi-fluent English can?

     I love Kpop, but I don’t think it’s a good idea to try to promote in the U.S. reasons why:

     1. “Concept and sound changes might spell trouble for K-pop groups” Selling out.

     2. They promote here and lose popularity back home i.e. WG

     3.” K-pop is basically shelling out the same music the West has either had previously or has at the moment, but it’s expecting the West to eat it up. Why would western audiences want it when they’ve already had it or are served it in a language they can’t understand? K-pop doesn’t have the new or unique aspect to it”
     
     4. Certain companies don’t know how to go about  promoting their groups in the U.S.>>JYP

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